Email Marketing Tips
Simple, repeatable habits that lift open rates and conversions without a bigger list.
Arif Hasan
Aug 26, 2026 • 4 min read
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Email still returns more per taka spent than almost any other channel — if you treat the list as a relationship, not a megaphone.
1. Clean Your List
Remove people who have not opened anything in 90 days, or move them to a low-frequency re-engagement track. Deliverability improves for everyone else.
Pro Tip
Send a single 'still want these emails?' message before you remove anyone — the ones who click back are your best subscribers.
2. Write One Clear CTA
Every email should ask for exactly one action. Multiple competing buttons split attention and lower clicks on all of them.
3. Automate the Basics
- Welcome series for new subscribers.
- Abandoned-cart or abandoned-form reminders.
- Post-purchase follow-up and review request.
“You are a guest in someone's inbox. Act like it.”